Services

Four ways to put Dc to work.

Every engagement starts from the same question: what kind of leadership or capacity is missing? These are the four shapes the answer usually takes.

Fractional marketing leadership

Dc’s model

You get senior marketing leadership for the part of the month your organization needs—without creating a full-time executive role. I set the direction, lead the rhythm and stay accountable for the plan, decisions and next move.

Best fit: You need senior leadership and accountability, but not another full-time executive.
What Dc leads: Dc brings 25+ years of brand, creative and marketing leadership to the plan, priorities and decisions.
Who delivers: Your people, Dc Presents and specialist partners working from one direction.
Investment shape: A fixed monthly leadership engagement, with delivery and third-party costs defined in writing.

Project Partner

Project Partner engagements are designed for smaller projects, digital support tasks and one-off advisory needs. Dc can provide focused advice, hands-on support or the right specialist partner within a clearly defined scope.

Best fit: You need support with a smaller project, digital task or one-off strategic question.
What Dc leads: Dc provides focused advice or delivery within a clearly defined scope.
Who delivers: Dc, Dc Presents or a specialist partner, depending on the project.
Investment shape: A fixed project fee or hourly rate, based on the scope and level of support required.

Brand and marketing strategy

The assessment tells us whether the issue is your brand, plan, operating rhythm, channels—or a combination. We start with the business problem, not a pre-selected deliverable.

Best fit: You are not sure whether the problem is the brand, the plan, the rhythm or the channels.
What Dc leads: I protect how the business looks, sounds and is remembered so short-term activity builds long-term trust.

AI strategy

Dc helps businesses turn AI from a broad idea into practical, useful solutions. We identify high-value opportunities, assess tools and risks, design better workflows, pilot solutions and help teams adopt them responsibly. Where custom integrations or technical expertise are required, we bring the right specialist partners into the implementation.

Best fit: You can see that AI matters to your business but not yet where it pays off.

Choose the right model

Which marketing model fits the gap?

Each option can be the right answer. The useful question is whether you are missing full-time capacity, specialist execution or senior marketing leadership.

Swipe or scroll to compare every model.

Comparison of available marketing leadership models.
Criteria	Dc’s modelFractional CMO	In-house marketing manager	Agency or specialist partner	Project Partner
Best fit	You need senior leadership and accountability, but not another full-time executive.	You need a full-time person embedded in daily operations.	You already have clear direction and need a defined capability, campaign or deliverable.	You need support with a smaller project, digital task or one-off strategic question.
What they lead	Dc brings 25+ years of brand, creative and marketing leadership to the plan, priorities and decisions.	The role can combine day-to-day coordination, execution and strategy, depending on its mandate and experience.	Strategy and delivery within the agreed mandate, with an internal leader sponsoring and approving the work.	Dc provides focused advice or delivery within a clearly defined scope.
Who delivers	Your people, Dc Presents and specialist partners working from one direction.	The manager, your internal team and external partners.	The partner’s team within the agreed mandate.	Dc, Dc Presents or a specialist partner, depending on the project.
Investment shape	A fixed monthly leadership engagement, with delivery and third-party costs defined in writing.	Salary, benefits, tools, recruitment and management time.	Retainer or project fees, plus media and production as scoped.	A fixed project fee or hourly rate, based on the scope and level of support required.

Marketing support is tailored to the level of leadership and daily execution your business needs. Media spend, printing, travel, talent, venues and third-party production are separate unless explicitly included.

The right starting point depends on the leadership gap—not the size of a package.

Talk through the right model

Explore our services

Full-service marketing and communications

Based in St. John’s, NL, Dc leads marketing and communications work for businesses and organizations across Atlantic Canada. Come with one specific need or one big, messy challenge. Dc brings the strategy, assembles the right people and keeps every piece moving together.

Marketing leadership and strategy

Fractional CMO services, marketing plans, growth strategy, campaign planning, budgets, performance measurement, team mentorship and supplier coordination.

Digital marketing and advertising

Google Ads management (including Search, Display, Performance Max and YouTube), plus LinkedIn Ads, Facebook and Instagram advertising, retargeting, media planning and campaign reporting.

Brand and creative

Brand strategy, positioning, messaging, visual identity, campaign concepts, creative direction, graphic design and marketing collateral.

Content, social media and communications

Social media strategy and management, content planning, content creation, copywriting, blogs, email marketing, public relations, stakeholder communications and event marketing.

Websites, search and analytics

Website strategy, website design and development, landing pages, SEO, AEO, local search, Google Business Profile management, analytics and conversion tracking.

AI strategy and workflows

AI opportunity assessments, tool selection, workflow design, pilot projects, team training and responsible implementation.

Some projects need Dc’s hands-on expertise. Others call for a specialist partner. Either way, you get one accountable lead and the right team moving in the same direction.

Not sure what you need? No problem.

Tell Dc what’s moving, what’s stuck and where you need help.

Get started with Dc

Let's get this party started