HOW IT STARTED:
Pizza. I mean, really, how amazing was it to be asked to take a well-known brand and give them a new logo, a new look, and to help them get out there in so many ways – in-store and out in the land of campaigns?
WHAT DID WE DO?
We partnered to help create and celebrate the following:
- Research and Recommendations Plan to ensure success;
- Video, Photo, and web content;
- New logo and brand standards guide;
- A Brand story to guide our position line and promise line;
- Promotional Banners, posters, and in-house campaign elements;
- Campaigns around offers and deals;
Fabian – you are the hardest-working man in show business.
He whips around to his various locations all day to make sure the staff has what they need to deliver the quality he has worked to create a brand around. From a celebration of every kind to dinner for the fam on a Monday eve (join his mailing list for the specials 😉 – Oldtown was amazing to work with and it makes me proud to see our work to this day!