HOW IT STARTED:
The CLB was facing the same challenge we all face – keeping up with the times. They have a proud history that no longer vibes with today’s youth, so we wanted to showcase the CLB’s dedication and bring them up-to-date.
What did we do?
We partnered to help create and celebrate the following:
- Market research report;
- Surveys and focus groups;
- Marketing plan;
- Communications plan;
- Social media templates;
- Multi-channel marketing campaign.
Looking forward!
We were overjoyed with the response of our viewers and the client. Institutions like the CLB are landmarks in our culture. Getting with the times is how we can ensure we’re investing in our future. |
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