HOW IT STARTED:
The most important to high-involvement services is trust – even more so when dealing with insolvency. A large part of building that trust is making the people and partners who deliver these services, visible to the people they’ll be helping. We wanted the expert team at Janes Noseworthy Licensed Insolvency Trustees to be front and centre in a mobile campaign that reaches out to people like a private note from a friend.
What did we do?
We partnered to help create and celebrate the following:
- Social Media Marketing Plan;
- 26 Short-form Videos;
- A website page add-on.
Looking forward!
The future of all professional services belongs to those who can most effectively brand themselves as experts on social media. A rich supply of content not only gives people the option to see that you know your stuff – but you can really build a connection – and that’s what gets people in the door.
We need each other. More than any other time, messages are plenty but the connection is rare. It’s those who put their faces out there who will seize the day. It takes guts. People see that. Sharing is, as they say, caring.
