Something amazing was passed around the design house last week. No, it wasn’t a stomach bug. It was Geico’s latest YouTube pre-roll ads. And they. Are. Wicked. It’s the world’s worst kept secret that view through rates on those skippable YouTube ads are atrocious. Something like 85 per cent of people skip as soon as …
If I say the word impression one more time this month I’m gonna end up leaving a bad one. Here’s the thing: I’m a marketer; like so many of us, we’re data fiends; trolling for the trends and quantifying creativity like gumshoes in hot pursuit of your customer. Some would think it’s all arts-and-crafts up …
Time flies when you’re growing up.It seems like yesterday we were sitting around a boardroom table with the directors of the Boys and Girls Clubs of St. John’s thinking about our latest fundraising idea for kids. Every month, this dynamic and hardworking team from all industries meet to debate and execute a variety of to-do’s …
Growing up – and out – with the Boys and Girls Clubs Read More »
Full disclosure: we’re no strangers to ‘language.’ That’s a nice way of inferring that there are a few of our team with tongues on ‘em. We still love them though. One place where we try to not swear is in our work. Cusses tend to come off as obnoxious and can certainly offend – especially …
Hey gang! We at the Design House like to call ourselves a full-service marketing firm, and few clients represent that better than Smith’s Furniture and Appliances. I’m gonna pass the mic to my partner-in-crime, who’ll tell you about the recent branding work we did with Smith’s Furniture and Appliances. The stage is allll yours, Denise! Sure, it …
Hey guys! Dc here; Looking for a winning marketing strategy? Get into gamification; fun goal-based promotions that lead your customers to reap rewards! I recently did a bit for Atlantic Business Magazine about gamification. It’s comin’ on strong, y’all – and I’m feelin’ it, because engagement (aka feeling like your customers dig what you’re doing) is …
Dc presents: Why Gamification will be everything Read More »
Clearly, condo life is “on the rise” …see what I did there? 😉 Craig Foley and the Gibraltar Development team were the visionaries behind Oakridge – a beautifully tucked away condo to live in within a rare part of our city; brand new and with proximity to all the major east and west-end amenities is unique. Enter …
It’s starting to look like Christmas again here in the DC Design House. Our team is appropriately adorned in ugly Christmas sweaters, and we’ve heaved back, with the scent of gingerbread in our gallons of coffee, to point you to the cream of the Christmas ads crop for 2016. What’s your flavour? There are, really, …
Deck the halls with deadly Christmas ads, 2016 version! Read More »
Are you a leader? A quick talkin’, sharp-shootin’, multi-tasker? Generally, someone who loves the chance to learn new moves and make clients really happy? Good. ’Cause the Dc team is a high-performance, tour-da-force and only the most on-point, up-and-comers will do! Project Co-ordinator; Client connector, team leader and detail dictator When you’re in the middle of …
‘Sup, friends? Commercials these days, amiright?! With on-demand, we just click fast forward through most of them; not to mention commercial-free TV like Netflix, Hulu, and Amazon. However there’s one glorious day of the year for ad fans when we watch TV all night just to watch and admire the creativity that’s possible when helping …
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