HOW IT STARTED:
The process of creating the 50th-anniversary logo for GS Construction kicked off by revisiting the origins of their branding.
We took a trip down memory lane, drawing inspiration from the company’s origins. Our goal here was to honour the past while embracing the present.
By using the old logo as our foundation, we crafted a design that pays tribute to 50 years of hard work and success. It’s more than just a logo, it’s a visual representation of GS Construction’s journey and is a symbol of this significant anniversary milestone.
What did we do?
We partnered to help create and celebrate the following:
- Recreated the company’s original logo using modern software;
- Updated it for the 50th-anniversary celebration;
- Created a logo that could be installed on all of their infrastructure, including cars, equipment and merchandise.
Looking forward!
Creating the 50th-anniversary logo for GS Construction was a unique experience, weaving history into a contemporary design.
It was interesting to take a part of the company’s past, bring it into the present, and strengthen it for the future. It stands as a visual anchor, not just for the anniversary celebration, but for the chapters yet to be written.
