A couple weeks ago one of our clients proudly announced on Facebook she became a grandmother! A huge milestone for her, but it didn’t mean that much to our business, right?
Wrong! We mentioned it in our next phone call and followed up with a congratulations card. She was so grateful that we’d noticed and cared enough to drop her a note.
Welcome to relationship marketing.
At Dc, relationship marketing is part of our cultural DNA. It’s how we’re able to do more of the things we love, with clients we really care about. Think of relationship marketing as an organic solution to eliminate that ‘just-a-number’ feeling many people have when purchasing something.
a strategy designed to foster customer loyalty, interaction and long-term engagement. It is designed to develop strong connections with customers by providing them with information directly suited to their needs and interests and by promoting open communication.
http://www.forbes.com/sites/marketshare/2013/05/09/this-is-the-most-important-word-when-it-comes-to-relationship-marketing/
Get to know your client
Relationships take a lot more than just a follow up phone call or email. You need a mix between interaction and support.
It’s always a nice touch when you can say to your client, “Doing something nice for your wife’s birthday,” or “Have you been golfing much this summer?”
Knowing something personal about your client strengthens the relationship by showing you care more about them, as a person, rather than solely on the work they do. It also shows you’re paying attention when your client is speaking to you.
Spread their word
Sharing your clients’ blogs, social posts, and celebrations through your own online channels to enforce the fact that you believe in and support their message. You boost their page views and they’ll be thankful, you’ll also know what’s going on with their business.
Think of them
One thing we try our best to do at the Design House is to look for relevant and shareable content, not just for us, but for every client we work with. We share valuable resources and help where we can.
We do all this, not just to “make a sale”, but because we care about our clients’ success and want to add value wherever we can.
Our clients are our friends, community partners, and collaborators and we want them to know we think of them in those terms.
