Gibraltar Development’s Live Closer Campaign

Clearly, condo life is “on the rise” …see what I did there? 😉

Craig Foley and the Gibraltar Development team were the visionaries behind Oakridge – a beautifully tucked away condo to live in within a rare part of our city; brand new and with proximity to all the major east and west-end amenities is unique.

Enter “Live Closer” a campaign concept that connected to our targets thru radio, billboards, print ads, Facebook ads, digital ads, and an updated website.

The copy was where it all began; namely, in the writing of the radio. Here’s my fav part:

Ahhh … I LOVE centre city living at Oakridge Condominimums; less than 5 minutes from downtown, 4 from the Avalon Mall, 3 from the University, 2 from the Churchill Square. …all from 1 beautiful and affordable Oakridge Condominium to call my own.

Gold, Jerry. Gold.